The volume of online content is growing rapidly. With the ease of creation through providers like GoDaddy and Wix, almost anyone with any level of expertise can start up a website. Many of these up and coming websites could be rivals of your business.
To stand out from your competitors, your website and the content within it must be of the highest quality. Your visitors need a reason to keep coming back. Providing them with professionally edited content gives them a more satisfying experience.
Likewise, search domains favor websites that have consistently updated, fresh content. By incorporating weekly, bi-weekly and even monthly blogs into your website, you’re telling Google that your website stays up to date. This greatly enhances your SEO, thus drawing more traffic into your website.
Clarity is King
Your website represents you to the vast online community. You want your image to portray adequacy, intelligence, and accuracy. Your written communication should be clear and concise. This seemingly minor detail, if executed properly, has the potential to increase your business’s level of authority in your industry. On the contrary, poorly written content will have a detrimental effect on the perceived authority and credibility of your business.
Your website must convey a crystal clear message about the services and products that your business is offering. The written content should be correct and easy to read to prevent confusing your customers. Inaccurate and misleading information could cause misunderstandings that result in unnecessary customer relations issues.
Customers will lose respect for your business if they find mistakes in your content. It gives them the impression that you aren’t serious about what you do and that your business isn’t credible.
You want to gain the trust and loyalty of your website visitors because this increases the likelihood of them endorsing and purchasing your products or services. If people can depend on your website for information to be credible and professional, they’ll feel more comfortable relying on your business.
Presenting your users with clear information will result in increased traffic and return visitors, as well. People are good at differentiating which websites are credible and which websites are not, and they don’t need to take the time to rubble through unhelpful information - they can just move on to something else.
Add Written Web Content Each Month
Content that contains mistakes or inaccurate information tells users that your business isn’t trustworthy. Once users notice an error, they’ll be discouraged from returning to your site. On the contrary, well-edited content enhances users' perceived value of your business.
People are more likely to share your content on their social channels if they enjoy and trust your content, which results in increased traffic to your site.
Website Quality Builds Loyalty
The Internet has become the go-to place for consumers who are seeking answers to questions that range from health concerns to product reviews and everything in between. Rather than referring to encyclopedias, libraries, or educational textbooks, people can open up their smartphones and find what they're looking for in a matter of seconds.
This dependence on search engines, combined with the accessibility of information has understandably lead to an increased level of consumer-skepticism about the credibility of the information. Consumers are becoming smarter, with good reason. They’re experts at sifting through paid advertisements and poor content. When they stumble upon a resource that contains accurate and easy to read information, they’re very likely to bookmark it for later reference.
Including quality written content on your website establishes your business as an authority in your industry. Your site isn’t just a place for people to go to find the phone number or address of your business, it’s a place for people to get to know you.
Users will be intrigued by the information you’re able to provide them with, and they’ll learn that they can trust your business to provide them with a quality service. This creates a loyal following of return visitors
Optimizing your website with additional quality information via outbound links enhances your visitors' experience. Another perk is that it shows Google that you’re endorsing other websites. Google loves when websites endorse each other! Creating a web of connection between quality websites benefits your SEO.
Speaking of SEO, updating it monthly is the most effective way to tell Google that your site stays current and is, therefore, a valuable resource for web surfers.
Build a Better Website
Keyword optimization is key for SEO. It’s an indicator to Google that your website is up to code and it tells the web crawlers what your website is about. When consumer’s search inquires include the keywords that you’ve included on your website, you’re more likely to come up on their search engine results pages.
The Web Developers at Kush Tools Marketing Group are experts at strategically placing appropriate keywords throughout your website. There are things you can also do on your own without the help of professionals, as well.
Pepper popular keywords into the following content on your webpages;
Have Better Visibility
It’s great to include visuals, gifs and video footage on your website. This helps to capture the attention of your audience and it enhances their experience, but did you know that images are great opportunities for further search engine optimization?
Images can enhance your site or hinder it. Optimizing photos with keyword-rich alt-text increases the likelihood of reaching the search engine results pages. Without including alt-text on your visuals, Google won’t fully understand what your website is about.
Blogs are another avenue that you can utilize to enhance your website’s SEO. Including popular keywords in the appropriate portions and categories helps Google understand your site more clearly.