Facebook has been going the route of MySpace for years and its imminent death may now be closer than we first thought.
In late October, 2017, it was reported that more than 126 million Americans had viewed social media posts on the network that were disseminated by the Russians, who, of course, were seeking to influence the 2016 presidential election.
And, most recently, there was the data breach by Cambridge Analytica, who improperly collected and shared the personal information of an estimated 600,000 Canadians, and, an estimated 87 million users overall, most of whom are in the United States.
Besides the sneaky data collection and Russian propaganda, Facebook was already pretty terrible. If this last breach isn't enough to finish the giant, these other occurring factors might be.
Its Just Not Cool Anymore
Back in February data was collected to confirm what most of us already know; Facebook sucks.
eMarketer, a Digital Measurement Firm, had predicted in 2017 that Facebook would see a 3.4% drop in 12- to 17-year-old users in the U.S. by the end of the year. This would be the first time a drop in usage for any age group had been predicted for Facebook.
They couldnt have been more wrong, though. The decline was 3x the predicted figure.
The demographic declined by almost 10% in 2017 which totals about 1.4 million users.
Besides that, Facebook lost about 2.8 million U.S. users under the age of 25 last year.
These are strong indicative figures to Facebook's future.
Its Probably Bad For Your Health
Smoke a cigarette, browse the Facebook homepage, both unpleasant.
In 2013 a study published by the Public Library of Science, conducted by Ethan Kross of the University of Michigan and Philippe Verduyn of Leuven University in Belgium, had indicated that the more someone uses Facebook, the less satisfied they are with their life. Its no secret that Facebook can be directly associated with envy, social tension, isolation, and depression, among other things.
Its also no secret that Facebook is horribly negative. Take a look around at how your "friends" are feeling today and there's a good chance you wont close your browser feeling empowered. People use the platform to vent, bash, hate, and humble-brag, and it's not only annoying, it's terrible for your mental health. Negativity is contagious.
It's BAD For Your Business!
Our Social Media Managers will gladly manage your Facebook page, but, we'll also be the first to encourage you to spend your investment elsewhere. The fact is that Facebook is bad for businesses, especially small businesses without a corporate budget.
It has become increasingly difficult to reach a new audience through the platform, and even if you do manage to reach consumers, getting them to engage with your brand is a whole other struggle.
Would you pay to put your business on a billboard? Probably not, but essentially that's how Facebook advertising works. And its not cheap.
Even if you gain customers or visitors to your website as a result of a Facebook campaign you'll always spend your time wondering if it was worth the money and effort. We can save you the heartache; it's not worth anything.
Facebook Campaigns are Overpriced
Anyone can setup a Facebook page for their business, and that's awesome, but it's not all that's required to get any sort of benefit out of the platform. You need to actively promote your page if you want to gain better exposure and reach new consumers, and the fact is that its difficult and expensive.
If you don't know how Facebook Campaigns work, you select an overhead budget, and using that budget, Facebook will point users towards your page or website and charge you for the engagement (per piece).
Which sounds fair, but dont forget, Facebook is billboard advertising.
It is only between 1 and 5 percent of people who liked your page that will continue to see your updates. That's like paying someone on the sidewalk to walk into your store and then walkout. To reach a wider audience that will actually produce results you need a bulky overhead, which can range from $5 to $300, to reach between 500 to 50,000 people.
Those numbers might seem enticing, but again, just