When it comes to content on your social media channels and websites, video content is king. The interest from text to video content has been steady on the rise since the launch of platforms such as Vine, Instagram, and Snapchat, and businesses who neglect the use of videos across their platforms will end up with an under-performing consumer reach (which, if you're not already using this form of media, may be the case).
Why is video content so important to your digital strategy?
Its What Consumers Want
Simply put, videos are how consumers are consuming content. Its no secret that we live in a modern world that moves quickly, and, that's the primary reason why video content is so popular.
If you have promotional videos on your website you're more likely to catch the consumers attention and give them a run down of who you are within' just a couple of minutes, which is how they want it. Creating more interactive and visual content is essential to the growth of your digital strategy.
Videos Look Awesome!
Its 2018 - you dont want your website to look like a brochure, do you?
Of course you dont!
You should never treat your website like an old hutch display case for all your boring possessions and products; you need to create a compelling experience around your brand if you want it to be one that clicks with your prospective consumer.
You need to earn that conversion of view to purchase.
A strong Social Media Manager or Brand Developer will be looking for ways to impress and romance your consumer, and video content is one of the best ways to do that.
Video Content Will Benefit Your General Marketing Strategy
YouTube is the second largest search engine in the world, with over 6 billion hours of video content being gobbled up each month by its users. They also average roughly a billion unique visits each month. The simply fact is that people love videos and are watching them.
Have a few videos made for your website and upload them to YouTube and all of a sudden you've increased your search engine compatibility (SEO). Keyword those videos properly and now you've tripled your new strategy. On top of that, Google displays video content in search results which will boost your chances of being found by a potential consumer when they're looking for you.
The benefits are endless.