When it comes to your website's Search Engine Optimization (SEO) the devil is in the details. It's important that your business meets the specific criteria laid out by search engines in order to qualify above your competitors rankings.
To Begin, What is SEO?
We cant cover what is the entire SEO spectrum in one nugget, but you can read all about it here. In a nutshell, Search Engine Optimization is the process undertaken to increase web traffic.
When a business wants to increase their SEO the first step is to evaluate their website and see if it meet's the in-depth criteria required by search engines for priority visibility. Once you detect your errors and the missing or incorrect layouts you can begin to piece together a functional and attractive website that will, with time, appease the Google Gods.
Why You Should Care About Your Website's SEO
Its no secret that those who rank highest on search engines have put the work in to get there. When you take a look at your competitors websites that have a high ranking, they might all look the same, but, on the backend those websites meet a checklist of search engine optimization requirements.
If your website has never been optimized, or has been previously optimized incorrectly, it can almost be guaranteed that it's under-performing. Especially against your competitors or constituents who have already engineered their own websites. How does this impact you? If your potential customers are not finding you, and are instead finding your competitors, you're losing business.
Further Costs of Poor SEO
Another reason to care about your search engine compatibility and the value of your website is because having one cost's money - and if you have one, you're paying for it.
When your website isn't optimized its "sitting solo", garnishing little (if any) organic attention and relying solely on direct traffic.
In plain English? Your business doesn't come up in search listings, and if on the off-chance it does, it comes up in a place where no one will see it.
The cost of having limited or poor Search Engine Optimization can be pretty vast when you consider the two above points. Its important that you treat your website the same way you treat your business and ensure the fundamentals are in place for your domain to function adequately.
How to Increase Your Google Ranking
Conquering Search Engine Optimization is easier said than done, and, requires a lot of patience and skill. If hiring a Search Engine Optimization Specialist isn't quite within' your budget, there are things you can do to give your website a little TLC on your own.
Check Your Speed
If there's one thing Google doesn't like, it's website's that are slow. Run your URL through a website speed test and take a look at how you perform. Many website speed tests will give you some sort of grading system, at no charge, so you can see areas where you need to improve. Load times make the biggest impact on your website speed, as do many other factors. If you don't understand the details on your speed test it's worth it to speak with a professional about increasing your website's loading time's to improve that portion of your search engine optimization.
Check Your Images
Every image on your website should have an ALT Text in its description. ALT text is a main component of accessible web design and obtaining better SEO results. The primary purpose of ALT Text on your website's images is to describe them to visitors who are unable to see them or load them in their browsers. ALT Text also serves users who are visually impaired.
As search engines like transparency and accessibility optimizing your images with an ALT Text will provide you brownie points in your quest for better search engine optimization.
Take a Look at Your Keywords
When it comes to your website keywords (and key phrases) are still king. Having keywords that pertain to your business and audience, entered into the right places, will increase your chances of driving targeted traffic to your website (and business) for free. Keyword options include your city, country, industry, products, services, and persons of interest. All things that would be searched by a potential consumer through a search engine while looking for you. Take the time to identify your main keywords and then layer them throughout your website in a tasteful and effective way.