At our social media management company, we pride ourselves on transparency and effective digital management. When it comes to our clients and their overhead advertising costs, we try to steer them away from Facebook, and, have them invest their money into other things.
We do that for a variety of reasons - the most important being that we find Facebook less effective than other mediums, and, less trust worthy.
Let's dive into the recent accusations against this social media giant.
Facebook Accused of Misleading Advertisers
It is being alleged that Facebook knew, as early as 2015, that it had been misleading advertisers — and then lied about it.
FB admitted in September 2016 that it had inflated the metrics that marketers and companies we're getting. They then said they had fixed the calculations and reformulated their algorithms.
Crowd Siren is the online marketing agency that initially sued over the alleged misrepresentations, and Siren now claims that Facebook knew much earlier than admitted that they had been over-reporting the figures.
“This lawsuit is without merit and we’ve filed a motion to dismiss these claims of fraud. Suggestions that we in any way tried to hide this issue from our partners are false,” a Facebook representative said in a statement. “We told our customers about the error when we discovered it — and updated our help center to explain the issue.”